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PROFESSIONAL WORK: FLORIDA GULF COAST UNIVERSITY CAMPUS RECREATION

Branding Style Guide
Branding Moodboard

FGCU Campus Recreation is the facilities and programs on campus that encourage healthy lifestyles, sportsmanship, leadership, teamwork, responsibility, and most importantly having fun. While working with FGCU Campus Recreation as a Marketing Developer, and then Program Assistant after promotion, I've worked on various projects where I learned about the in-house marketing process and meeting client needs. I have also led the instillation of creative philosophies within the marketing department to create a branded image for Campus Recreation, which carries over into the design process, look, and feel. Furthermore, I managed the social media outlets with significant rise in followers, likes, comments, and interactions. It also included photoshoots and scheduling, often coordinating with many people, which required my organization and attention to detail. I also assisted organizing and attending events while acting as an ambassador and providing students with information. During my time working here I was awarded the title of Employee of the Summer for 2016.

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The work below shows a moodboard for branding and style guidelines I developed to be used in all marketing projects. Following are examples of flyers, posters, event logos, banners, t-shirt designs, and various photography such as Employee of the Month portraits.

click images to enlarge

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